Did you know a watermelon was considered a berry?
I’m working on a pretty expansive berry-related feature right now, and the research is blowing my mind. Apparently, watermelons are part of the berry family???
(Related: Looking for farming, produce, etc, experts to weigh in - details on the story parameters in the pending stories section down below…)
Also, a few more stories have gone live since yesterday and I’m in serious packing mode because I leave for London TOMORROW…so excuse this abbreviated intro and lets get right into it…
Since people are often asking about the status of stories from a while ago, and I only share stories in this newsletter that were published or updated in the current week, I have created a list of my author pages at various publications to which I contribute. Bookmark it and make your life a bit easier.
This list will live on my Substack URL and be updated as necessary. That way, you can see what I’m doing at any publication, at any time, from types of stories to general structure of stories to even volume and frequency of my content at that outlet.
This can also help you to target pitching a bit better. That makes your job easier, and mine too!
Please remember when pitching me: Email me at alywalansky@gmail.com - do NOT just hit reply on this newsletter, or there’s a good shot your email will be lost in the heap. Give your email a subject line that makes it clear which story you are pitching me for — it’ll help you in the long run.
Please consult my industry insights guides on submitting expert commentary, sending emails that will catch a journalist’s attention, how to craft pitches journalists will say ‘yes’ to, and the right and wrong way to submit photos, if you need any extra guidance before sending your pitches.
I’m working on a story all about berries…apparently there’s A LOT of types of berries out there other than the half dozen or so that we are most familiar with. Ultimately, I’d love to chat with a few experts over email as far as types of berries (I’m looking to do a rundown of 27-30, health benefits, etc) - obviously I don’t need any one expert to give me ALL the types tho! But if they can cover a bunch of types of berries (as well as how many types of berries there are in total), health benefits, what are the healthiest types of berries and why, what types of edible berries are there — is watermelon a berry, and why is it considered a berry (yes, that one BLEW MY MIND TOO), I’d love if you can email me! alywalansky@gmail.com
I’m looking for bars/restaurants that are doing special cocktails for Mother’s Day. If you are, please tell me what the cocktail is, what’s in it, why it’s great for the occasion, and include a link to an image of the cocktail) - also be sure to tell me where your bar/restaurant is located and its name/URL and give me the name/title of anyone quoted with commentary about the cocktail.
Affiliate marketing is complicated, and it seems that the landscape keeps changing. If you are looking to be prepared for gift guide season and all other shopping-related content, you may want to try the Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists. It's a brilliant course and it'll answer all your questions (including some you didn't know you had!)
Looking for a consult as you plan your next event or trip? Or just want someone to take a look at the pitches you’ve been sending and give some feedback?
I've been popping into a lot of PR team virtual meetings and some other fun stuff and making myself available to answer all sorts of questions about pitching, events, and trips from a media perspective. I like to keep these things chill and comfortable and relaxed all by sharing perspective and learning from one another. Note: I’m also available to travel for consulting sessions as long as travel expenses are covered. We can chat!
If you are interested in setting anything up for your own team in the coming months, please email me and we'll get something on the books! This is available for entire agencies or smaller group lunch and learn type concepts. If you are a freelance publicist and want to join in with a few other freelance publicist friends and set something up, we can do that as well!
Have a great day!
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