Why are so many momfluencers Mormon?

Hi! Today, I’m sharing a piece from the archives, because when I first published it, I had a mere fraction of the readers I am so grateful to have today. I also spent a ton of time researching it and want more people to read it!
Recently, a handful of journalists have reached out to me about my thoughts about the newest Mormon momfluencer making waves, Nara Smith. She posts about her extravagant shopping trips, her beauty routines, her style choices, and she tradwifes it up with lots of cooking videos in which she proclaims to be making this or that for her husband.
We’ll be talking LDS underwear (it’s a thing), we’ll be talking purity culture, we’ll be talking (obviously) FEMINISM.
Enjoy!
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